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Social Media Specialist

Job Description

The Social Media Specialist will be responsible for developing and implementing a comprehensive social media strategy in order to increase Driveline's online brand presence, engage and attract current and future employees, and enhance marketing efforts. The Social Media Specialist will be responsible for the day-to-day management of the company's social media properties, as well as monitoring all user activity with the brand. Additionally, the Social Media Specialist will work closely with multiple departments and oversee the Social Media Coordinator.

Essential Duties

  • Develop and execute a multi-channel social media strategy through competitive research, benchmarking, and messaging that drives awareness of Driveline, engages with current employees, and attracts talent
  • Create and implement content calendars through review, strategic guidance, and copywriting to facilitate engagement with online audiences
  • Research, follow, and share industry trends and leaders to promote Driveline as a thought leader in the space
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then act on such information
  • Determine, track, and report the most important social media KPIs monthly
  • Build meaningful connections and encourage community members to take action through thoughtful and engaging social media posts
  • Monitor and engage with all user-generated content to ensure posts and inquiries are answered in a timely manner and all correspondence is in line with the moderation policy
  • Collaborate with and provide feedback to the Social Media Coordinator to manage reputation, identify key opportunities, and coordinate actions
  • Follow and evaluate social media trends, tools, technologies, and behaviors that affect and present an opportunity
  • Interact with employees and customer contacts on active job sites to photo-document Driveline projects and employees to assist in creating genuine and current content
  • Other duties as assigned

Job Requirements

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Strong written and verbal communication skills
  • Excellent knowledge of all major social media platforms and best practices
  • Hands on experience using social media for brand awareness

Education and Experience Requirements

  • Associates Degree and/or relevant experience
  • Two to three years of social media experience including planning and managing content in a corporate or agency setting

Job Snapshot

Location US-TX-Frisco
Employment Type Full-Time Employee
Pay Type Year
Pay Rate $40,000.00 - $50,000.00 /Year
Store Type Media - Journalism - Newspaper, Marketing, Retail
Other Compensation: 0
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Company Overview

Driveline Retail

At Driveline, we provide brands, manufacturers and retailers the highest quality dedicated retail merchandising services available in the industry. That's not just a goal. Quality performance is embedded in our culture from our experienced management team to the 12,000+ W2 certified field associates. We use proprietary technology to guarantee the assignment of the most qualified and trained field associates and project managers to every project. Once the assignment is complete, we put our proven workflow into action to deliver unbeatable speed-to-shelf. We complete projects in days, not weeks. Project completion is verified through our industry leading Smart Project technology. Driveline is the largest non-broker merchandising agency in North America. We cover the continental United States including Alaska and Hawaii as well as the Puerto Rico, the Virgin Islands and Guam. We work for national and regional retail chains covering more than 85,000 retail doors across the country. Learn More

Contact Information

US-TX-Frisco
Snapshot
Driveline Retail
Company:
US-TX-Frisco
Location:
Full-Time Employee
Employment Type:
Year
Pay Type:
$40,000.00 - $50,000.00 /Year
Pay Rate:
Media - Journalism - Newspaper, Marketing, Retail
Store Type:

Job Description

The Social Media Specialist will be responsible for developing and implementing a comprehensive social media strategy in order to increase Driveline's online brand presence, engage and attract current and future employees, and enhance marketing efforts. The Social Media Specialist will be responsible for the day-to-day management of the company's social media properties, as well as monitoring all user activity with the brand. Additionally, the Social Media Specialist will work closely with multiple departments and oversee the Social Media Coordinator.

Essential Duties

  • Develop and execute a multi-channel social media strategy through competitive research, benchmarking, and messaging that drives awareness of Driveline, engages with current employees, and attracts talent
  • Create and implement content calendars through review, strategic guidance, and copywriting to facilitate engagement with online audiences
  • Research, follow, and share industry trends and leaders to promote Driveline as a thought leader in the space
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then act on such information
  • Determine, track, and report the most important social media KPIs monthly
  • Build meaningful connections and encourage community members to take action through thoughtful and engaging social media posts
  • Monitor and engage with all user-generated content to ensure posts and inquiries are answered in a timely manner and all correspondence is in line with the moderation policy
  • Collaborate with and provide feedback to the Social Media Coordinator to manage reputation, identify key opportunities, and coordinate actions
  • Follow and evaluate social media trends, tools, technologies, and behaviors that affect and present an opportunity
  • Interact with employees and customer contacts on active job sites to photo-document Driveline projects and employees to assist in creating genuine and current content
  • Other duties as assigned

Job Requirements

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Strong written and verbal communication skills
  • Excellent knowledge of all major social media platforms and best practices
  • Hands on experience using social media for brand awareness

Education and Experience Requirements

  • Associates Degree and/or relevant experience
  • Two to three years of social media experience including planning and managing content in a corporate or agency setting
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Social Media Specialist Apply now