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Marketing Data Analyst

Job Description

The marketing data analyst holds the crucial role of measuring marketing and detailing effectiveness of marketing channels. The analyst will think strategically and source marketing data to proactively identify and interpret key drivers behind marketing performance. The analyst will also collaborate with marketing stakeholders to devise data driven analysis that generates actionable insights to optimize strategic improvements in marketing effectiveness.


This position will manage third party relationships with the goal of creating impactful and informative marketing dashboards to represent marketing performance – preferably in real time – and support self-service analytics.


The analyst will help drive a data culture in the marketing department so that marketing team members collaborate to set campaign measurements before they launch in market, and track and adjust while in market to align towards enterprise goals.

Job Requirements

2+ years’ experience delivering actionable data insights and partnering with stakeholders about data insights.


1+ years’ experience with digital marketing data (ie Google/Adobe analytics, Adwords)



•         Experience analyzing marketing data performance.



•         Skilled in interpreting business measurement / reporting needs.



•         Able to translate data analysis into business and marketing optimization recommendations.



•         Experience using data visualization tools for marketing purposes to succinctly convey results / trends and insights.



•         Knowledge of various marketing channels.



•         Have a natural curiosity of data to go beyond an initial request to deliver informative marketing data insights.



•         Experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, QlikSense, Alteryx or UI Path.



•         Proficient with the Microsoft Office suite of products (Word/Excel/Outlook/Powerpoint/Access)



•         Experience with SQL.




•         (Preferred) Microsoft Azure or similar cloud suites experience.



Job Snapshot

Location US-CO-Colorado Springs, CO
Employment Type Full-Time Employee
Pay Type Year
Pay Rate N/A
Store Type Admin - Clerical
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Company Overview

Equity Staffing Group

Equity Staffing Group provides innovative workforce solutions to help clients operate more efficiently and more successfully. We provide staffing services to organizations and career opportunities for job seekers in the following disciplines: Information Technology, Professional Services, Finance & Accounting, Healthcare, Legal, Engineering and Light Industrial. Equity Staffing Group is a certified Minority-Owned and Operated (MBE) Consulting, Contingent Labor and Payroll Solutions provider focused on providing strategic solutions for Global 1000 corporations. We are owned and operated by a member of the Potawatomi Nation. Equity is one of the largest and fastest growing Native American owned and operated staffing agencies in the world. Equity Staffing Group provides local expertise backed by national resources and a network of professionals. We are always at work identifying, recruiting, and developing relationships with talented professionals across the country. Learn More

Contact Information

US-CO-Colorado Springs, CO
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Snapshot
Equity Staffing Group
Company:
US-CO-Colorado Springs, CO
Location:
Full-Time Employee
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Admin - Clerical
Store Type:

Job Description

The marketing data analyst holds the crucial role of measuring marketing and detailing effectiveness of marketing channels. The analyst will think strategically and source marketing data to proactively identify and interpret key drivers behind marketing performance. The analyst will also collaborate with marketing stakeholders to devise data driven analysis that generates actionable insights to optimize strategic improvements in marketing effectiveness.


This position will manage third party relationships with the goal of creating impactful and informative marketing dashboards to represent marketing performance – preferably in real time – and support self-service analytics.


The analyst will help drive a data culture in the marketing department so that marketing team members collaborate to set campaign measurements before they launch in market, and track and adjust while in market to align towards enterprise goals.

Job Requirements

2+ years’ experience delivering actionable data insights and partnering with stakeholders about data insights.


1+ years’ experience with digital marketing data (ie Google/Adobe analytics, Adwords)



•         Experience analyzing marketing data performance.



•         Skilled in interpreting business measurement / reporting needs.



•         Able to translate data analysis into business and marketing optimization recommendations.



•         Experience using data visualization tools for marketing purposes to succinctly convey results / trends and insights.



•         Knowledge of various marketing channels.



•         Have a natural curiosity of data to go beyond an initial request to deliver informative marketing data insights.



•         Experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, QlikSense, Alteryx or UI Path.



•         Proficient with the Microsoft Office suite of products (Word/Excel/Outlook/Powerpoint/Access)



•         Experience with SQL.




•         (Preferred) Microsoft Azure or similar cloud suites experience.



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Marketing Data Analyst Apply now