At Swift we strive to be “Best in Class” in every department. We have employed many skills and tools to help us reach our goal. To become "Best in Class", we must have disciplined people, thought, and action. Swift Transportation is utilizing these three disciplines and making decisions for the long term in an effort to strengthen our relationships. Greatness is not a fact of circumstance. Greatness, as it turns out, is largely a matter of conscious choice. We choose to be "Best in Class" and will continue to perform in this direction for many years to come. We must have a culture of discipline at Swift by making decisions that affect our value stream in a positive way. When you have disciplined people, you don’t need hierarchy. When you have disciplined thought, you don't need bureaucracy. When you have disciplined action, you don’t need excessive control. In our current environment, our culture understands that everyone of us needs to help reduce spending, cut costs, and “do more with less”. We have invested in tools like Lean Six Sigma, Franklin Covey, and other continuous learning opportunities in an effort to be "Best in Class" in every department. Swift has also invested time, resources, and capital towards innovation and technology.