At Associated, our Vision and Values are not placards on the wall. They are the foundation on which our strategy, decision making, and daily activities of every Associate are built. Our Vision Statement reads: Associated will be the preferred provider of financial services for businesses and individuals in the communities we serve.
Treat others fairly and provide opportunities to grow professionally.
Support the financial and social health of the community.
Exceed customer expectations
Demonstrate trust, respect and high ethical standards.
Achieve organizational goals to improve and provide shareholder value.
Build and sustain mutually beneficial long-term relationships.