Advantage Solutions was formed in October 1997 to combine the strongest sales and marketing agents in the country. AS's goal was to become the leading sales and marketing agency serving the consumer packaged goods industry. Over a period of three years, twenty-one Tier I companies throughout North America joined Advantage and by April 2000, the goal was achieved.
Today, AS represents over 1,200 clients. The combined operations of Advantage have a revenue base that exceeds $700 million with an associate base that exceeds 12,900 persons. Some of our top clients include SC Johnson, Unilever, Quaker/Tropicana/Gatorade, Schering Plough Health Care, GlaxoSmithKline, Church & Dwight, and Del Monte. The growth of Advantage has been dramatic, reflecting the changing industry in which it competes. As few as ten years ago, there were approximately 2,500 competitors, consisting of local and regional sales agencies. The industry has consolidated to about 500 companies today, and of these 500, there are only three companies that currently provide national coverage with a broad array of services. Advantage Solutions consolidated its member-based organization in June 2004. Our structure enables us to capitalize on new areas for expansion, and to offer our clients and associates unparalleled opportunities for growth. Advantage has established itself in the industry as a dominant player with significant momentum. This has provided a substantial competitive advantage in securing new business and provides the requisite financial strength to invest in leading edge technology and infrastructure to meet the expanding needs of its clients.
AS has one of the most complete technological solutions in the industry that maintains the pace of new innovation. This emphasis on new technology has given Advantage the unique ability to meet the needs of national and global clients which did not exist a few years ago. AS's philosophy also includes fostering a "learning environment." Advantage provides extensive training and development programs and prioritizes a culture focused on performance development management. Coupled with a strong management team, AS is confident of its ability to effectively compete in the global marketplace.